Assessments-Why Use Them?

              Why Use Assessments?

We have a crisis brewing in the business world today. We live in a 24/7/365 work world where information moves at lightning speed, and companies want people to work better, faster, smarter. Technology rules, sometimes at the expense of people.

In this high-tech world, people will not feel displaced if they work where they feel comfortable: recognized for their contribution, appreciated for their uniqueness, understood by their peers and listened to by their bosses. They value opportunities for growth and chances to learn from others.

Indeed, surveys across industries have shown that comfort and communication are more important factors to the employee’s perception of well-being than the traditional enticements of compensation, benefits, and other perks.

In a Monster.com world, it has become hugely challenging to find and keep qualified and talented people. The emergence of Web-based job search resources have helped to create a fluid workforce able to constantly search for that next perfect job. According to the International Management Association, average churn rates have jumped by more than 14 percent in the last decade.

When employees experience low levels of comfort and communication, they become frustrated and this usually leads to reduced productivity and a loss of high performers. So how do employers combat this counter productive trend?

Employers can combat this trend by growing their employees’ intellectual wealth. A good way to grow intellectual wealth is with good employee assessment resources. Therefore, employee assessment is a vital tool in the challenge facing today’s businesses to grow intellectual wealth. Assessments can measure a variety of criteria: intellectual ability, achievement motivation, skill proficiency, work styles, personality characteristics, and personal values are among them. Assessments are used to help determine training needs, career counseling and life enrichment.

Assessments are a first step towards personal awareness. We provide those assessments that give employees an opportunity to learn something about themselves, with the goals of self improvement, personality enrichment and enhancement of their relationships with others in mind.

We offer assessment tools where there are no right or wrong answers. Employees participate freely in our assessments because they know they will not pass or fail, just become more intellectually wealthy. A good assessment is a tool designed to increase employees’ awareness of their behavioral tendencies related to how they interact with others. Our assessment systems come with support materials and action plans to help employees implement new strategies and behaviors. Whether their individual career tracks are blue collar/vocational, front line customer service, face-to-face sales, technical/professional services, supervision/management or executive staff/boardroom, it is important for employees to have the skills to demonstrate those attitudes and behaviors that enable them to get along with others. To get along, they must better understand themselves and others to communicate with others effectively.

Here are some ways organizations use assessments:

  • Training & Development – training and learning programs can be individualized to each employee rather than using a “one size fits all” training curriculum.
  • Management Decision Making – good decisions are usually made when managers have good information upon which to base those decisions. Assessments can provide appropriate information for coaching, training and communicating with employees.


Employers who use our assessments recognize that they are powerful resources; and when used as part of a training and development program, they enhance employees’ skills related to communicating effectively. The benefits from using assessments can be profound:

  • Higher employee morale
  • Increased productivity
  • Reduced employee turnover
  • Reduced training costs
  • Increasing employees’ sense of well-being
  • Increasing the bottom line due to better employee service to customers
  • More effective team building and compatibility

For more information about how you can use our assessments in your company, please contact us at: TA@Alessandra.com or call us at +1-760-872-1500

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About Assessment Business Center
Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University. In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in The Cyrano Group and Platinum Rule Group--companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects. Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2010 and 2011 he was selected as one of the Top 5 Marketing Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients. Contact information for Dr. Tony Alessandra: • Dr. Tony’s Products: http://www.alessandra.com/products/index.asp • Keynote Speeches: Holli Catchpole: Phone: 1-760-603-8110 ● Email: Holli@SpeakersOffice.com • Corporate Training: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com • Cyrano CRM System: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com

2 Responses to Assessments-Why Use Them?

  1. col3 says:

    Good site you’ve got here.. It’s difficult to find good quality writing like yours nowadays. I seriously appreciate people like you! Take care!!

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