Knowledge-Should Never End

DEPTH AND BREADTH OF KNOWLEDGE

Depth of knowledge refers to how well you know your products and services–your particular area of expertise. How well do you know your company, your industry, your competition, and your customers? You should make every effort to learn as much as possible about your particular area of expertise. Take advantage of any training programs that your company or industry may offer.  By increasing your depth of knowledge, you will command respect from your customers, co‑workers, and competition by projecting an image of intelligence and credibility.

Breadth of knowledge deals with your ability to converse with others in fields outside of your own particular area of expertise.  Read at least one newspaper a day and a minimum of one book a month.  If you can’t find the time to read, get books on audio and listen to them in your car.  Make it a goal to learn something new each week.

When you are willing and able to talk with people about topics that are of interest and importance to them, those people will feel much more comfortable being in your presence. In fact, people will go out of their way to talk with you. By increasing your breadth of knowledge, you will increase your circle of influence with people of varying backgrounds and education.

JOINING THE FORUM = KNOWLEDGE

We have a forum which can be found at  www.assessmentforum.com which can help provide a wealth of ongoing information to you in helping with your business and your own personal life. Join-It’s FREE and start talking with others, asking questions, giving your own input and if you need Dr. Tony to answer your direct question, that will happen, too!

See you at the new Forum!

Advertisements

About Assessment Business Center
Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University. In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in The Cyrano Group and Platinum Rule Group--companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects. Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2010 and 2011 he was selected as one of the Top 5 Marketing Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients. Contact information for Dr. Tony Alessandra: • Dr. Tony’s Products: http://www.alessandra.com/products/index.asp • Keynote Speeches: Holli Catchpole: Phone: 1-760-603-8110 ● Email: Holli@SpeakersOffice.com • Corporate Training: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com • Cyrano CRM System: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: