Customer Service Equals The Five Cs

The Five C’s of Effective Execution


The Five C’s of Effective Execution Pay a Key Role in Superior Customer Service. To have mastered these five measures means that you have mastered the way to superior Customer Service which will produce results for your company!

1. Commitment – Across the entire span of people who will be responsible to accomplish any portion of Customer Service Plan. Commitment starts with writing down the goal and the plans necessary to stay on the path to success. Each member of the team must agree on the goal and take ownership of their roles and responsibilities, and get it all in writing!

2. Communication – On a constant basis, communication processes are necessary in order to inform one another what has sales meetings, reporting processes, public charting, etc., and should be designed before the process of execution starts, so everyone knows how to quickly and effectively get the information they need. Communication with your customer, finding out what they want, what they need, is vital to the success of the sale.

3. Collaboration – Several heads are always better than one. Having a collaboration methodology in place that allows team members to make decisions, run meetings, understand responsibilities, etc. is critical to success. Share tips on Customer Service. Decision-making is one of the key differences makers in successful organizations and it makes sense to have a methodology for decision-making that is consistent, time-efficient, and leads to action.

4. Consistency – Having a predictable way of operating together.  People are more successful who have a clearly established set of behavioral guidelines, and making them consistent ensures constant forward motion. Good Customer Service needs a plan and the tools to stick with what works!

5. Constant Awareness (Knowledge) – Making decisions requires knowing exactly where we are with respect to where we said we would be. In today’s competitive world, this is becoming more and more critical to organizations that are trying to integrate a goal-oriented culture. Effective use of technology is how successful companies and teams are creating a real-time knowledge base that allows quick allocation of resources, course correction, and decision-making. Someone needs to be responsible for making a report on a weekly basis on what is working and what is not working in reaching the customer. Knowledge is power and is needed to be passed to each employee who deals with the customers. Superior Customer Service comes from knowledge, teamwork, consistency, communication and commitment!

Teamwork = Superior Customer Service


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About Assessment Business Center
Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University. In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in The Cyrano Group and Platinum Rule Group--companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects. Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2010 and 2011 he was selected as one of the Top 5 Marketing Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients. Contact information for Dr. Tony Alessandra: • Dr. Tony’s Products: http://www.alessandra.com/products/index.asp • Keynote Speeches: Holli Catchpole: Phone: 1-760-603-8110 ● Email: Holli@SpeakersOffice.com • Corporate Training: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com • Cyrano CRM System: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com

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