Be Street Smart Every Day

Because street smarts are so important to every part of your life, here is a quick review of the
major elements that go into street smarts. Print this list out and keep it with
you, for a regular reminder to be street smart every day.

I. Heightened Awareness

A. Trust your intuition

B. Develop perceptiveness and ability to anticipate

C. Size up people quickly and accurately

D. See the big picture

II. Confidence

A. Fake it till you make it

B. Use chutzpah when necessary

C. Believe in yourself – Be confident

III. Healthy Skepticism

A. Don’t believe everything you see and hear

B. Be hard to take advantage of

C. Use your “mental categories” and generalizations to keep you on
guard

D. Give people the time and rope to either hang themselves or prove their
integrity/sincerity

IV. Resourcefulness

A. Think quickly on your feet

B. Be persistent

C. Be prepared

D. Be flexible

E. Change your surroundings or adapt

F. Surround yourself with experts & contacts

V. Risk-taking

A. Be willing to take risks

B. Minimize the possible down side

C. Cut your losses and get out if you’re wrong

D. Learn by your mistakes

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About Assessment Business Center
Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University. In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in The Cyrano Group and Platinum Rule Group--companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects. Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2010 and 2011 he was selected as one of the Top 5 Marketing Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients. Contact information for Dr. Tony Alessandra: • Dr. Tony’s Products: http://www.alessandra.com/products/index.asp • Keynote Speeches: Holli Catchpole: Phone: 1-760-603-8110 ● Email: Holli@SpeakersOffice.com • Corporate Training: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com • Cyrano CRM System: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com

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