A Winning Image Starts With A Good Self-Image

I have a teacup poodle named Vito. Vito is the size of a toaster, but  every time I take him for a walk, he never fails to pick a fight with some dog ten times his size. It’s  become clear to me that Vito has an image problem – he’s a little dog who thinks he’s a lot bigger than he really is. (Blame me for naming him Vito!)

Many of us, like Vito, carry around a self-image that doesn’t really jive  with the facts. And that can be devastating  to our careers.   After all, how we look in our mind’s eye really determines how successful we can be in dealing with other people. For example, if you have an overly negative self-image –  you feel that you’re too tall, or overweight, or unattractive in some way – you’ll lack confidence, and others will easily catch on. On the other  hand, if you have an overly positive  image of yourself – you think you  look terrific, when in fact you’re a  sloppy dresser who’s badly in need of a haircut – you’ll be blinded by a false sense of confidence  and make decisions, actions, or statements about yourself that might lead  people to question your professionalism…and  even your sanity.

In either case, analysis by yourself – and perhaps by those closest to you – is needed, because your image is important. Luckily, it’s also something you can easily change! To find out how others see  you, get some photographs or videotapes taken of yourself when you feel you’re looking your best. Ask for close-ups  and study them carefully. What do  you see that you like, or don’t like?

Then ask your best friends for their  candid opinions on how you look, how you carry yourself, how you come across
verbally, and what your car or house or briefcase or other material goods say about you. Promise
you won’t take offense – and don’t! Then ask them to tell you about your image in terms of knowledge
and enthusiasm as well as sincerity and integrity.

Now you can use your own and others’ candid analyses to change  aspects of your image that give off  the wrong impression, and walk with your head  held high!

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About Assessment Business Center
Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University. In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in The Cyrano Group and Platinum Rule Group--companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects. Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2010 and 2011 he was selected as one of the Top 5 Marketing Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients. Contact information for Dr. Tony Alessandra: • Dr. Tony’s Products: http://www.alessandra.com/products/index.asp • Keynote Speeches: Holli Catchpole: Phone: 1-760-603-8110 ● Email: Holli@SpeakersOffice.com • Corporate Training: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com • Cyrano CRM System: Scott Zimmerman: Phone: 1-330-848-0444 x2 ● Email: Scott@PlatinumRuleGroup.com

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